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Posted in Vinum Vine, Wine by Vinum Vine on April 18, 2013

A cross-cultural study of wine consumers with respect to health benefits of wine

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  1. Vinum Vine said, on April 18, 2013 at 4:21 AM

    Author(s): Yoo, YJ (Yoo, Yung J.)[ 1 ] ; Saliba, AJ (Saliba, Anthony J.)[ 1 ] ; MacDonald, JB (MacDonald, Jasmine B.)[ 1 ] ; Prenzler, PD (Prenzler, Paul D.)[ 1 ] ; Ryan, D (Ryan, Danielle)[ 1 ]
    Source: FOOD QUALITY AND PREFERENCE Volume: 28 Issue: 2 Pages: 531-538 DOI: 10.1016/j.foodqual.2013.01.001 Published: JUN 2013
    Cited References: 36
    Abstract: The objective of the present study was to examine consumer preference and consumption behaviour with respect to the health benefits of wine for two contextually and culturally diverse consumer groups, namely Koreans and Australians. Participants were required to be wine consumers over the age of 18. Responses were collected by means of an online questionnaire. The results indicated that perceived health benefits of red wine were higher in the Australian sample than the Korean sample. Similarly, Australian consumers had more health related wine knowledge than Korean consumers. Red wine was the preferred wine style for both Korean and Australian consumers; however, the proportion of preference for red wine was significantly higher in the Korean sample. With respect to the expenditure on wine products, AUD$11-$19 was the preferred price range for both groups. The results also indicated that health-oriented wine is more attractive to Korean consumers than Australian consumers. In relation to gender, Korean women preferred red wine as much as men, but Australian women consumed significantly more white wine than men. Such findings inform winemakers and wine marketers on the appropriateness of weighting wine production and marketing to health aspects in order to maximize consumer interest, especially in developing new wine markets. (C) 2013 Elsevier Ltd. All rights reserved.
    Accession Number: WOS:000316588800014
    Author Keywords: Korean wine market; Australian wine market; Wine; Health benefits; Asian wine market
    KeyWords Plus: RED WINE; RESVERATROL; HEART
    Reprint Address: Yoo, YJ (reprint author), Charles Sturt Univ, Sch Agr & Wine Sci, Natl Wine & Grape Ind Ctr, Locked Bag 588, Wagga Wagga, NSW 2678, Australia.
    Addresses:
    [ 1 ] Charles Sturt Univ, Sch Agr & Wine Sci, Natl Wine & Grape Ind Ctr, Wagga Wagga, NSW 2678, Australia
    E-mail Address: yungyoo@hotmail.com
    Funding:
    Funding Agency Grant Number
    National Wine & Grape Industry Centre
    Charles Sturt University
    [Show funding text]
    Publisher: ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND
    Web of Science Categories: Food Science & Technology
    Research Areas: Food Science & Technology
    IDS Number: 112JP
    ISSN: 0950-3293


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