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Posted in Vinum Vine, Wine by Vinum Vine on April 18, 2013

The importance of wine attributes for purchase decisions: A study of Italian consumers’ perception

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  1. Vinum Vine said, on April 18, 2013 at 4:04 AM

    Author(s): Corduas, M (Corduas, Marcella)[ 1 ] ; Cinquanta, L (Cinquanta, Luciano)[ 2 ] ; Ievoli, C (Ievoli, Corrado)[ 2 ]

    Source: FOOD QUALITY AND PREFERENCE Volume: 28 Issue: 2 Pages: 407-418 DOI: 10.1016/j.foodqual.2012.11.007 Published: JUN 2013
    Times Cited: 0
    Cited References: 58

    Abstract: The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of a lively debate. As a matter of fact, in recent decades, the shift of consumption motivations from nutritional purposes to drinking for pleasure has caused a persistent decrease in the overall demand. However, the increasing number of product varieties and brands of domestic and imported wine, as well as the increased diversity in wine styles and prices, make the identification of wine purchase drivers difficult. This article investigates the importance of product attributes for Italian consumers when choosing wine. Specifically, a class of statistical models for ordinal data, namely CUB, is taken into consideration. This type of model allows the comparison and clustering of the rating distributions that consumers express about wine features and the detection of significant similarities and differences. In addition, this technique generally helps to relate the subject’s preferences to covariates which typically summarize the socio-demographic profile, the purchase and consumption behavior. (C) 2012 Elsevier Ltd. All rights reserved.
    Author Keywords: Ordinal data; CUB model; Consumer perceptions; Food quality; Wine
    KeyWords Plus: RED WINE; PREFERENCES; QUALITY; REGION; MODELS
    Reprint Address: Corduas, M (reprint author), Univ Naples Federico II, Dipartimento TEOMESUS, Via Leopoldo Rodino 22, I-80138 Naples, Italy.
    Addresses:
    [ 1 ] Univ Naples Federico II, Dipartimento TEOMESUS, I-80138 Naples, Italy
    [ 2 ] Univ Molise, Dipartimento Agr Ambiente & Alimentaz, Campobasso, Italy
    E-mail Address: marcella.corduas@unina.it; cinquant@unimol.it; ievoli@unimol.it
    Funding:
    Funding Agency Grant Number
    MUR-PRIN Grant CUP
    E61J10000020001
    Publisher: ELSEVIER SCI LTD, THE BOULEVARD, LANGFORD LANE, KIDLINGTON, OXFORD OX5 1GB, OXON, ENGLAND
    Web of Science Categories: Food Science & Technology
    Research Areas: Food Science & Technology
    IDS Number: 112JP
    ISSN: 0950-3293


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